From lip balm to a backpack to paper airplanes, promotional products come in all shapes, sizes & colors. If you can see it and touch it, it’s most likely available as a promotional product. This allows you to customize a marketing campaign so that it is more relevant to a specific demographic.
58% of respondents keep a promotional product anywhere from one year to more than four years. Even if the recipient uses the item only once per week, that’s a minimum of 52 impressions made over the course of a year with the possibility of more than 208 during a five-year window.
An experiment conducted by Georgia Southern University shows that recipients of promotional products have a significantly more positive image of a company than consumers who do not receive promotional products.
People love receiving promotional products, there’s no denying it. Whether it’s a little boy playing with a yo-yo from the local bakery to a woman carrying a tote from her nail salon, promotional products are appreciated and welcomed in all walks of life. 90.4% reported either currently owning or possessing a promotional product received within the last 24 months.
Adding a promotional product to the media mix generated favorable attitudes toward a print ad in all cases. The use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of the brand.